Setting up a Google My Business (GMB) profile (previous blog link) is essential for local SEO. Verify your location, update accurate business details, and engage with customer reviews and photos to enhance visibility on Google Search and Maps.
Most service providers skip these steps because it is very complex and time-consuming to find the right keywords that perfectly match your business and have low difficulty and high volume. Optimise content and listings with location-specific terms to appear in relevant search results and reach potential customers.
Building local backlinks boosts local search rankings. Obtain links from respected local sources like news sites and community blogs. Engage with local communities through events and relevant content to enhance SEO and local reputation, driving targeted traffic to your business.