What is Better for Travel Brand: Trending Hashtags vs Niche Hashtags
Hashtags may look like small snippets but are worthy of your time and effort for social media marketing. Nowadays, in the rapid-scrolling digital era, the hashtags in your social media posts can help attract the right audience, improve brand visibility, and boost engagement. Ultimately, the hashtag acts as the bridge between your travel brand and the potential travel audiences.
For any travel brand, hashtags could be the way to get effortlessly discovered and improve trip bookings (improving conversions). But, the burning question here is whether you should opt for the market's trending hashtags or niche special hashtags. As both types of hashtags can play a distinguished role in social media marketing, you have to think twice about the selection. In this blog post by Digital Inning, the leading social media marketing company in India, we will unveil the difference between both. By the end of the post, you will gain clarity on which type of hashtags to choose for your travel brand.
Difference Between Trending Hashtags & Niche Hashtags
Trending Hashtags
As the name suggests, trending hashtags are the ones that are highly popular in the current market. These hashtags normally have a short life span. When the trend gets over or replaced by some new trends, the particular hashtags' effectiveness also gets dulled. The trending hashtags cover major concepts such as:
During the peak moments of specific trends, travel brands can leverage the trends and get wider popularity and audience engagement. But, keep in mind that the competition of the trending topics will always be on the higher side. Your social media posts might get stuck in the middle as well. Also, you may allure an audience that may not be directly interested in your travel business's offerings.
Niche Hashtags
Niche hashtags are specific types of hashtags that are used to target specific industries, audiences, and content. Unlike trending hashtags, niche hashtags focus on relevance instead of popularity. These hashtags can be used to gain the target audience's attention and improve engagement, and conversion rates. In the tourism industry, the niche hashtags target travellers with particular interests, destinations, and preferences. The niche special hashtags may involve:
These types of hashtags may target specific and small audience bases, but there are high chances of better return on investments. You can check the social media marketing pricing for a better approach toward the hashtags implementations. The right service with affordable rates knows how to efficiently use hashtags for better results. The audience is highly likely to engage with the content, become loyal to the brand, and take meaningful actions (i.e., booking their next trips).
As for the summary, it is suggested that any travel brand should use trending and niche hashtags wisely. You should not decide to go with only one of the types as both are critical for your brand. Whether you are running a travel agency, tourism boards, or influencer, mixing both types of hashtags can turn the tables. These hashtags can provide the reach your brand needs to connect with the audience and turn them into your travelling clients.
Digital Inning is here to help you out with proper hashtags utilization to enhance reach, audience engagement, and conversion rates. Contact us today through the website or call us at +91 90231 47515 to speak with our specialists and discuss further regarding our social media marketing services.