What is Page Speed Optimization

Basically, it is the process of improving the overall speed of any website/web pages on a web browser. In which optimization of content and delivery of website content. The load speed is dependent upon various factors such as experience, engagement and SEO rankings.

Key Components of Page Speed

Time to First Byte (TTFB) : It measures the time it takes in between when the browser first sends a request to the server and the first byte of the server's response to it.

First Contentful Paint (FCP) : It measures the time from when an individual user starts navigating to when the browser displays the primary piece of content (i.e., image, video, text, or background).

Time to Interactive (TTI) : This aspect indicates the time it takes for a particular website to load (function) completely, where all resources and scripts are thoroughly accessible. Also, users' inputs get processed without any time delay.


Factors Affecting Page Speed

Heavy Images

Web Hosting

Code Efficiency

Use of CDN

Remember that when you choose to enhance web page speed, it's not always related to amplifying user experience. Good page speed is also relevant to overall site performance and search engine rankings.

Why is Page Speed Optimization Service Important?

Page speed optimization for your website is very important and can provide significant benefits for your business or anything you want to showcase online.

Some benefits of a page speed optimization service include a better on-page user experience and reduced bounce rates. Over 25% of users exit a page if it takes longer than three seconds to load, especially on mobile. For example, Walmart.com observed a 2% increase in conversions for every second of improved page speed. A faster site also has a higher chance of ranking well on Google, as mobile site speed became a ranking factor in 2017. The Page Experience signals combine Core Web Vitals with metrics like mobile-friendliness and safe browsing. Enhancing page speed improves SEO, user satisfaction, and conversion rates.

General Page Speed Optimization Techniques

When you are stuck with slow loading website pages, you may face consequences such as lower user engagement and issues associated with SERP rankings. To avoid these struggles, you can use some proven techniques that can boost your business site's page speed. Here are the techniques you should consider:

Minimize HTTP Requests

Use Compressed files

Optimize Images

Minify CSS, JavaScript, and HTML

Use a Content Delivery Network (CDN)

Reduce Server Response Time

Reduce Redirects


Factors Affecting Page Speed

Heavy Images

Web Hosting

Code Efficiency

Use of CDN

These factors may be affecting your website's page loading speed without you realizing it. Now you can check if any of these are impacting your site's page speed and work on eliminating them.

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