Are Marketers’ Jobs At Stake With AI Involvement? | Digital Inning

Impact of Artificial Intelligence on 3 Major Marketing Roles

Yes, artificial intelligence has a good impact on the marketing processes of every kind of business. But, it does not completely take over everything. There are specifically 3 marketing roles that have been affected by AI which is for a good reason, not taking jobs away. Here is the explanation of the same:

1. Data Analytics & Collection

Marketing is a broad spectrum, which requires a lot of effort in research. Marketers have to invest a good amount of time in finding information from the right sources, analyzing them, and summarizing the data. This work involves too much attention to detail. So, sometimes errors occur due to manual effort. Here, AI helps deal with this without taking much time and the chances of mistakes are minimal.

There are many futuristic AI tools available in the market that marketers can use to automate administrative tasks and focus on strategic ones. Due to AI involvement, they can contribute to more important work such as creative development, marketing campaign management, and audience engagement tactics. According to a study conducted on marketers, 51% of them said that AI tools have helped them do their data processing work more efficiently. In short, AI will only automate the role of data collection, analysis, and identifying the audience segment needs. This way, AI will be helpful to the marketers’ daily data analytics struggle. That’s all.

2. Content Ideation

In case you are in the marketing business and have been updating yourself with the market updates on AI, you must have heard a lot about ChatGPT. This is an AI-driven tool that helps content specialists with content ideation and brainstorming ideas. We know that content can make and break marketing approaches of businesses in all types of industries.

These types of AI tools are being utilized by marketers and content writers to generate more creative and engaging content ideas. This not only provides information quickly but makes it easier for writers and marketers to simplify their content strategy. With the help of ChatGPT and other AI tools, they can meet deadlines within time and without compromising on content quality.

3. Chatbots for Effective Customer Support

Customer service and support are one of the most important parts of marketing for a business. If your business fails to provide after-sales support, the chances of customer satisfaction decreasing are high. The customer support team should fulfill the requirements and solve inquiries on time for a better reputation. However, sales representatives may not be available to assist online users around the clock. This is where AI-driven chatbots can be considered as a reliable option.

These AI-powered chatbots can be easily trained with different kinds of prompts. Users can simply visit your business site and ask their queries to the chatbots. The chatbots offer support 24*7 to existing and potential customers when your sales and customer service team aren’t available. These tools can’t replace customer support, as human interaction will always be critical for complex and sensitive customer queries.

Key Reasons Why AI Can’t Replace Marketers

Marketing requires a lot of human involvement for a strategic approach to attract, engage, and convert the potential audience into loyal customers. AI may be an advanced tool that supports marketing practices. However, it can’t fulfill the requirements of critical thinking, true emotional intelligence, and generating original ideas. Let us dig deeper into these reasons:

1. Absence of Extensive Critical Thinking

AI can be a great tool that helps collect and analyze data, but in the end, it is just a tool. It does not have skills such as critical thinking, which is of utmost importance in marketing and various other aspects of a business. Also, artificial intelligence can aid in generating ideas that are not original, but yes, effective ones. It can not be programmed with decision-making skills which is important during strategizing marketing campaigns, crisis management, etc. This is where marketers are best suited for these integral job roles.

2. Unavailability of True Emotional Intelligence in Writing

AI tools like ChatGPT can generate content on its own from scratch for your marketing purposes. However, you should not expect the content to be emotional or deeply empathetic the same as a human-written one. It can never provide you with content reflecting human emotions. It can only mimic the tone for you, which, in many cases, may not be very effective. Your target audience may not feel a connection when AI-generated content is used to engage the audience. Therefore, content writers are safe as AI can not be replaced with their jobs. In case you do not have specialized writers on your team and need high-quality content, content writing services can be a great choice.

3. AI Can’t Generate Original Ideas

While artificial intelligence is advancing at a rapid pace, it can’t generate original ideas that are required in strategic marketing and branding approaches. You can train AI to come up with solutions for queries and provide reliable responses to your audiences. Still, it is not the right choice for building long-term brand identity and making emotionally intelligent decisions. So, generating original ideas and making data-driven decisions is a job of marketers that AI can’t replace.

4. Fail to Build Relationships With the Potential Audiences

Human emotions are something that artificial intelligence will possibly never be able to offer, which is critical for building relationships with the audience. Not only building but also maintaining a strong relationship with your potential customers, human involvement (marketers) is a must. For example, ChatGPT can be programmed with prompts to provide content and convey messages that are pre-determined. But, it can not be trained properly to convince the target audience and turn them into satisfied customers.